Performance Measure

Agency Department of Wildlife Resources (403) All measures for this agency • Number of meetings with License Agent [403.0059] • Individual cost savings [403.0060] • Number of new initiatives or process changes [403.0061] • Establishment of employee suggestions program [403.0062] • Number of people participating in fish and wildlife related skills training and education programs [403.0045] • Percentage/ratio of hunting incidents in the Commonwealth [403.0046] • Number of walleye sampled. [40351106.005.001] • Number of freshwater trout stocked. [40351106.005.002] • Number of warm water fish stocked. [40351106.005.003] • Number of personnel hours applied to the coordination and development of project recommendations. [40351106.007.001] • Number of dams under conditional operation and maintenance certificates issued by the Virginia Soil and Water Conservation Board. [40351106.008.001] • Percentage score on the Agency Preparedness Assessment. [40359900.002.001] • Overall satisfaction of individuals with the process of registering or titling their watercraft. [40362501.001.001] • Percentage of boat registration and titling applications processed within a timely manner. [40362501.001.002] • Number of watercraft dealers, salesman licenses, and boat registrations and titling applications processed in a timely manner. [40362501.002.001] • Overall satisfaction of registered boat owners with the recreational boating services and facilities offered by the agency. [40362501.003.001] • Number of students who successfully pass the mandatory Boating Safety Course. [40362502.001.001] • Number of watercraft (10 horse power or greater) and personal watercraft (PWC) accidents where the operator had successfully completed a mandatory boating safety course. [40362502.001.002] • Number of two boat collisions on Virginia waters [40362503.001.001] • Number of calls responded to for hunting, fishing, trapping, and boating violations. [M403SA12001] • Number of meetings for agency advisory board and action items [403.0021] • Number of meetings for industry-agency advisory board and action items [403.0022] • Employee Turnover rate [403.0023] • Number of technical training opportunities provided [403.0025] • Establishment and implementation of onboard/off board process [403.0026] • Number of information sessions provided to employees [403.0027] • Number of volunteers [403.0028] • Number of offsets (volunteers to employee) [403.0029] • Number of volunteer hours across department initiatives. [403.0031] • Number of objectives met in part or in full from the Virginia Black Bear Management Plan [40351106.004.002] • Number of counties for which objectives are met in part or in full from the Virginia Deer Management Plan [40351106.004.003] • Number of Licensed Hunting Participants [403.0072] • Number of Licensed Fishing Participants [403.0073] • Quantity and quality of land preservation and access points for outdoor recreation (in support of "Treasure a Day" initiative). [403.0013] • Number of range participants [403.0015] • Compliance with Commonwealth Preparedness standard (score card rating) [403.0016] • Number of cross divisional and agency wide meetings [403.0017] • Number of people participating in Department-conducted outdoor related skills training and education programs [40351102.001.001] • Number of firearm hunting incidents in the Commonwealth. [40351102.002.001] • Number of tree stand accidents in the Commonwealth. [40351102.002.002] • Customer satisfaction with the Department's law enforcement officers. [40351103.001.003] • Percentage of the Agency's customers satisfied with their wildlife viewing experience as reflected on the agency's Customer Service Questionnaire. [40351106.001.001] • Acres of land conserved and protected by the Department for future generations of the Commonwealth of Virginia. [40351106.002.001] • Percentage of the agency's customers satisfied with their hunting, fishing, and boating experience as reflected on the agency's Customer Service Questionnaire. [40351106.003.001] • Number of quail per 3 acres of improved habitat. [40351106.004.001] • Number of shooting ranges—both archery and firearms [403.0014] • Develop communication/partnerships opportunities between industry and DGIF [403.0019] • Develop communication /partnership opportunities between other government/non-government agencies and DGIF [403.0020] • Return on Marketing Investment [403.0079] • Percentage of Employees - Diversity of Workforce - Female [403.0080] • Percentage of Employees - Diversity of Workforce - Minority [403.0081] • Number of Wildlife Viewing Participants [403.0074] • Number of Boating/Paddle Sports Participants [403.0075] • Number of Virginia Wildlife Magazines Sold [403.0076] • Turnover Rate for Employees [403.0077] • Average Vacancy Days [403.0078] • Percentage of boating accidents in the Commonwealth [403.0047] • Mandatory Boating Safety Course Pass Rate [403.0048] • Hunter safety course pass rate [403.0049] • Agency/Employee accolades [403.0050] • Number of nesting pairs of American Oystercatchers (a shorebird species) on the Eastern Shore. [40351106.004.004] • Production of put, grow, and take species(hatchery production) [403.0010] • Number of private land owners assisted [403.0002] • Number of counties participating with the black bear management plan [403.0003] • Bear harvest data and population [403.0004] • Number of counties participating with the deer management plan [403.0005] • Number of Wildlife Management Area Participants (Daily or Annual) [403.0006] • Number of breeding pairs of American Oystercatchers (a shorebird species) on the Eastern Shore. [403.0007] • Fish populations [403.0008] • Number of freshwater trout stocked [403.0009] • Acres of habitat, partnerships, quail population based on wildlife surveys [403.0001] • Employee retention rates [403.0033] • Employee satisfaction (as determined by organizational health survey) [403.0034] • Acres of land acquired through acquisition or access agreements [403.0011] • Cost to educate boaters. [403.0069] • Cost to issue a license [403.0070] • Cost to register or renew watercraft [403.0071] • Number of Acres in proximity of Department lands and population of hunter and anglers [403.0012] • Development of staff communication competencies [403.0018] • Percent of Employee Satisfaction [403.0024] • Number of volunteer recruitment events/programs [403.0030] • Number of awards given to Agency Employees [403.0032] • Update the State Wildlife Action Plan to incorporate predicted impacts from climate change [403.0065] • Land Conservation priorities set based on impacts from climage change and sea level rise [403.0066] • Integrate climate change with other state management plans impacting wildlife [403.0067] • Number of call responses for hunting and fishing violations [403.0042] • Number of complaints as determined through customer service initiatives and public interaction [403.0051] • Number of new and revised polices implemented [403.0063] • Integrate climate change into species management plans and operations [403.0068] • Cost to educate hunters. [403.0082] • Number of contacts (both enforcement and public relation efforts) with hunting, angling, trapping, boating and wildlife viewing public. [403.0043] • Turnaround time for registration and title applications; watercraft dealers [403.0052] • Number of programs and participants [403.0053] • Number of items sold through Target Marketing [403.0054] • Number of consumers purchasing through Target Marketing [403.0056] • Number of paid magazine subscriptions [403.0057] • Number of employee training sessions on new or revised policies and procedures [403.0064] • Utility cost [403.0035] • Use of space (space management planning) [403.0036] • Number of dams in compliance with Department of Conservation and Recreation regulations [403.0037] • Monitoring and response efforts for high hazard dams [403.0038] • Ratings of customer satisfaction [403.0039] • Number of boat access sites [403.0040] • Number of ADA sites [403.0041] • Number of community programs [403.0044] • Number of items sold through Target Marketing [403.0055] • Number of paid calendar sales [403.0058]

Measure Name Return on Marketing Investment

Measure Last Modified Nov 30 2018 04:33 Measure Last Published Sep 04 2019 04:34 Measure Status Active Data Source and Calculation Internal system interface between Go Outdoors Virginia and Vendor Reports. Average Return on Investment (Revenue $ for every $1 spent) for all Marketing Campaigns during the fiscal year. Enterprise Priorities and Strategies Enterprise Initiative Enterprise Priority Enterprise Strategy StandIn X Associated Service Areas SA Code SA Name StandIn X

Measure ID 403.0079 Measure Class Productivity Measure Type Outcome Year Type State FY Preferred Trend Increase Frequency Annually Statistical Unit Dollars

Baseline and Targets Target Name Date Result Note Baseline Short Target 2020 06/30/2020 2.1 2:1 ratio Long Target 2022 06/30/2022 2.1 2: 1 ratio StandIn X

Measure Results Year Result Explanatory Note 2017 2018 2019 StandIn X

- Run Date: 05/07/2021 04:43:38