Performance Measure

Agency Virginia Museum of Natural History (942) All measures for this agency • Number of times the Museum laboratory facilities and scientific expertise are used by business, government, educators and law enforcement entities. [94214508.004.001] • Number of times the Museum laboratory facilities and scientific expertise are used by business, government, educators and law enforcement entities. [942.0001] • Percentage of educational program evaluations with overall rating of good or better [94214503.002.001] • Number of outreach education programs and services delivered [94214503.005.001] • Amount of contributed support [94214507.005.001] • Number of publications produced and distributed annually. [M942SA12007] • Percentage of educational programs correlated to learning standards [94214503.002.002] • Number of active Museum volunteers [94214507.001.001] • Percentage of operating days that the Museum operates accident-free for visitors and staff. [94214507.003.001] • Number of Museum members [94214507.004.002] • Percentage of specimens monitored for pest infestation and excessive heat and humidity fluctuations [94214501.001.001] • Number of technology-based trainings offered to employees. [94214503.001.001] • Amount of revenue generated through retail sales [94214507.007.001] • Number of hours that laboratories are operational and available for public viewing each week [94214508.003.001] • Number of professional development opportunities offered annually. [M942SA12004] • Percentage of exhibit evaluations with overall rating of good or better [M942SA12006] • Percentage of publications reviewed internally for accuracy and quality. [M942SA12008] • Percentage of time public access to the Museum's online collections database is available [94214501.002.002] • Number of visitors to the Museum and remote Museum exhibit sites [94214507.002.001] • Cost per visitor to provide temporary Museum exhibits [94214507.002.002] • Number of non-compliant issues listed in the Statewide Financial Management and Compliance quarterly report. [94214507.006.001] • Number of specimens added to Museum collections [94214508.001.001] • Number of scientific publications produced by the Museum, and number of other scientific publications and technical presentations by Museum scientific staff and research associates [94214508.002.001]

Measure Name Cost per visitor to provide temporary Museum exhibits

Measure Last Modified Sep 06 2018 11:04 Measure Last Published Dec 11 2018 11:13 Measure Status Active Data Source and Calculation Divide the total cost required to provide a temporary exhibit by the number of visitors attending the exhibit. Cost is the resource or input and it includes rental costs, advertising costs, and setup costs. The output is increase in visitors and overall income. Calculate the average cost per visitor.  Data is extracted from excel spreadsheets and visitation reports which track costs of all temporary exhibits and the number of visitors.  The cost is then divided by the number of visitors. Enterprise Priorities and Strategies Enterprise Initiative Enterprise Priority Enterprise Strategy Government and Citizens Fiscal Stewardship Manage public resources efficiently and effectively in challenging economic conditions. StandIn X Associated Service Areas SA Code SA Name 14507 Operational and Support Services StandIn X

Measure ID 94214507.002.002 Measure Class Productivity Measure Type Outcome Year Type State FY Preferred Trend Stable Frequency Annually Statistical Unit Dollar

Baseline and Targets Target Name Date Result Note Baseline Short Target 2020 06/30/2020 0.6 Target for FY2020 Long Target 2022 06/30/2022 0.65 Target for FY2022 StandIn X

Measure Results Year Result Explanatory Note 2007 3.90 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors. 2008 3.85 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors. 2009 3.09 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors. 2010 0.74 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors. 2011 3.05 We will track the costs related to displaying temporary exhibits. These costs will include, exhibit rental, advertising, and setup costs. Though there is not much control over the rental cost of temporary exhibits, we will focus on maintaining those costs that we can control, such as, advertising and setup costs. Our goal is to maintain these costs and increase visitation to the exhibits, thereby increasing overall income. We will reevaluate this number on a regular basis as our visitors increase. The results will be calculated annually because display dates overlap quarters. The cost for FY2011 was $90,927 and there were 29,812 visitors. 2012 0.23 The cost-per-visitor for temporary exhibits was higher in FY2011 because that fiscal year included three (3) exhibit openings, with two (2) of the exhibits being rentals from other institutions. This resulted in a higher cost for exhibits. By contrast, the museum only opened one temporary exhibit in FY2012. That exhibit was developed in-house by the museum exhibits staff. Data is extracted from excel spreadsheets and visitation reports which track costs of all exhibits and the number of visitors. The cost is then divided by the number of visitors.The cost for exhibits was $6,292 and the number of visitors was 27,358. 2013 0.63 There were 31,616 visitors to the Museum and the cost of the exhibits displayed was $20,000. We divided the cost by the total visitors to get $.63 per visitor. 2014 0.40 There were 32,269 visitors to the museum and the cost of the special exhibits displayed was $12,900. By dividing the cost by the number of visitors, the cost per visitor is $.40. 2015 0.31 There were 32,443 visitors to the Museum and the cost of the special exhibits displayed was $10,000. By dividing the cost by the number of visitors, the cost per visitor is $.31. 2016 0.36 There were 33,109 visitors to the Museum and the cost of the special exhibits displayed was $12,000. By dividing the cost by the number of visitors, the cost per visitor is $.36. 2017 0.63 There were 33,000 visitors to the Museum and the cost of the special exhibits displayed was $21,000. By dividing the cost by the number of visitors, the cost per visitor is $.63. 2018 0.55 There were 38,101 visitors to the Museum and the cost of the special exhibits displayed was $21,000. By dividing the cost by the number of visitors, the cost per visitor is $.55. 2019 StandIn X

- Run Date: 09/20/2021 06:39:27